How To Build Recruitment Momentum In 2025

As we know from our soon-to-be-released Employee Sentiment Index (ESI), the percentage of employees considering a career change peaked in the Jan-March period of last year (29%). 

This time of year presents a prime opportunity to:

• Review your workforce needs
• Strengthen your recruitment practices
• Assess new technology
• Land the best talent.

Let’s explore some timely strategies to kickstart your recruitment efforts and build a talent pool that drives success through 2025.

1. Assess your workforce gaps 

The holiday season often brings a temporary slowdown to normal business functions, including hiring and onboarding. But once the New Year rolls around, there’s no time to waste.

You can get moving by assessing your current team to identify any workforce gaps that may have developed over the holidays. Did any employees leave for new opportunities or take extended leave? Are there projects that require additional talent?

This is a critical moment to take stock of your talent pipeline.

Conduct a workforce audit

Assess your team’s strengths and weaknesses to understand current capabilities and identify skills gaps and future needs.

Review business goals and changes

Align your recruitment strategy with current business goals and be sure to adjust your hiring plans in readiness for any upcoming organisational changes.

Set key recruitment metrics

Establish metrics to evaluate the quality of candidates, including long-term performance and cultural fit. Track your recruitment ROI and time-to-hire, and make sure you’ve considered diversity goals.

Assess limitations

Ensure you work within budget constraints, manage internal resources, gain approval with senior leadership, and prioritise critical roles.

2. Optimise your job descriptions to create an appealing first impression

Once you’ve identified the positions that need to be filled, it’s time to improve your job descriptions. In a competitive job market, candidates will seek more than a basic list of responsibilities. A well-crafted but realistic job description should do the following.

Be clear and specific

Use straightforward language and avoid jargon and acronyms. Candidates should be able to easily understand the key duties and requirements with a quick scan.

Highlight attractive growth opportunities

Talent is drawn to organisations that offer career development and progression. Include information about potential career paths and how your company fosters personal growth.

Showcase your culture

Candidates want to know what it’s like to work at your company. Use your job description and imagery to highlight the best aspects of your company’s culture, values, and mission. Monitor company review sites such as Glassdoor or SEEK to see what previous and current employees are saying. Have an internal policy in place about responding to negative reviews..

Be inclusive

Consider using inclusive language to ensure your job descriptions are welcoming to a diverse range of applicants. The more inclusive your job description is, the higher your chances of attracting high quality candidates.

3. Create a standout Employee Value Proposition (EVP)

To shine in a crowded job market, a compelling Employee Value Proposition can help you stand out. An EVP clearly defines what makes your organisation a great place to work and why candidates should choose your company over others.

Communicate your EVP clearly through your:

• Job descriptions
• Website
• Social media
• Interactions with candidates. 

An authentic and well-defined EVP will attract talent who align with your values and are committed to contributing to your company’s success.

This is your differentiator. A strong EVP generally includes the following:

• Company purpose and value 
• Great compensation and benefits
• Flexibility and work/life balance
• Organisational growth and stability
• Career development opportunities
• Company culture
• Innovation and opportunities for impact
• Key differentiators.

4. Leverage Application Tracking Systems to speed up your recruitment process

When recruiting, speed is your friend. If you can swiftly assess and contact a candidate, your chances of landing prime employees increase immensely. 

The right recruitment technology can help you reduce administrative tasks, improve your candidacy experience and allow for better collaboration. 

An Applicant Tracking System (ATS) can simplify recruitment.  will automate repetitive tasks, manage candidate pipelines, and improve the overall recruitment experience.

Easily track and manage applications

No more drowning in piles of resumes. With an ATS, you can quickly review applicants, track their progress, and ensure no candidate is left behind

Automate emails and communication

Automated emails are a lifesaver when dealing with mountains of candidate communication. By removing manual work and allowing you to keep candidates updated throughout the process. This kind of speedy and hands-off feedback system creates a positive experience that reflects well on your company

Enhance team collaboration

Easily share feedback on candidates, quickly schedule interviews, and communicate with your team.

Improve engagement with candidates

It’s important not to ghost your candidates or take too long to respond or you’ll find they’ve given up on you and moved on to other prospects. This is where ATS shines as immediate communication lets candidates know you’re interested in them.

Modernise your hiring strategy with ELMO

Looking to optimise your recruitment process and enhance your team’s hiring strategy in 2025? ELMO offers a modular suite of HR solutions designed to streamline recruitment, improve talent management, and create a modern hiring experience.

Elevate your talent acquisition strategy with an intuitive and highly-configurable applicant tracking system that simplifies recruitment –  from candidate screening and interviewing, through to contract creation.

Don’t let your recruitment process hold you back in the new year.

Transform your hiring strategy. Learn how ELMO can streamline your recruitment process today.