Patterson Cheney
Patterson Cheney is one of Victoria’s largest family-owned automotive dealerships. Think trucks, cars, and luxury vehicles across multiple sites and brands, with close to 950 people keeping it all moving.
Behind that scale sits a people function that needs to hold the whole operation together, brand by brand, site by site, without losing anyone through the cracks.
For Daniel Waxiel, Head of People and Performance, the problem wasn’t a lack of ambition. It was a lack of infrastructure.
The challenges
HR processes were manual and paper-based, with no centralised system
Reporting relied on multiple spreadsheets, meaning data was always at least a month out of date
No standardised workflows across brands and sites, with each team doing things differently
Managers were buried in admin, taking time away from running the business
Data that was always a month too late
Before ELMO, HR at Patterson Cheney was almost entirely manual. Reporting came out of payroll and time-and-attendance systems. Everything lived in a multitude of spreadsheets.
The data existed, but getting anything meaningful from it took hours, and by the time it was ready, it was already out of date. “I never knew what our exact headcount was today, at this very point in time,” Daniel shares.
For an operation managing 950 people across multiple brands and sites, that lag wasn’t just inconvenient. It made timely, accurate business decisions nearly impossible.
On top of the reporting problem, there was no standardised way to manage recruitment, onboarding, performance reviews, or learning. Each process was handled differently depending on the brand or site. Managers were buried in admin work and new starters were falling through the cracks.
Three years of searching, one clear answer
When it came to choosing an HR platform, Daniel wasn’t going to rush. The stakes were too high, and he’d seen enough failed software rollouts to know that the wrong system (or the right system implemented too early), could do more harm than good.
“We wanted to make sure that we were ready, and that our business was ready to invest in the system, but also commit to the change process,” he adds. “We needed to make sure our managers and our team members were ready, because failing isn’t the Patterson Cheney way.
That deliberateness shaped everything. Daniel and his team took their time reviewing different HR software over the space of three years; it’s fair to say they are experts in all things automotive and HR systems now. Through all of it, one thing kept separating the contenders from the rest: whether they were willing to be honest about where they were going.
Several vendors declined to share their product roadmap. For Daniel, that wasn’t a minor omission, it was a red flag. He was being asked to build Patterson Cheney’s entire people infrastructure on a platform whose future he couldn’t see. A business with multiple brands, complex workflows, and close to a thousand employees can’t afford to be locked into a system that’s quietly standing still.
The ELMO difference
ELMO was different. Open about its investment, transparent about what was coming, and genuinely willing to engage with the complexity of Patterson Cheney’s structure — each brand with its own look, processes, and workflows, none of which a standard out-of-the-box system could accommodate. Three years of searching ended with a decision Daniel has had no reason to second-guess.
Throughout the process, one phrase that came up time and again was “the Patterson Cheney way”. This was a philosophy that puts their team members and customers first, which also earned them a place at the Automotive Industry Employer of the Year Hall of Fame.
ELMO took this on board from day one, ensuring the system was built to reflect Patterson Cheney’s identity, not just their organisation structure. Every workflow, every brand touchpoint, and every onboarding experience was configured to feel like theirs.
“Everything ELMO said in the sales process has come to fruition for me,” he says. “The support you get in Australia is fantastic, and I could really see the investment ELMO was making into its product that others weren’t willing to share.”
Patterson Chaney
An HR platform, live in three months
Once the decision was made, Patterson Cheney moved fast, working alongside StackPilot, ELMO’s implementation partner, who bridged the gap between what Daniel needed and how to build it inside ELMO.
“StackPilot was a bit of a conduit,” he explains. “I was speaking in normal language, and they translated it into ELMO language. They had the time, expertise and the capability that allowed me to really get across my points and ensure that I could still complete my day-to-day tasks.”
This three-way partnership enabled Patterson Cheney to go live with ELMO solutions across recruitment, onboarding, HR Core, performance management, learning management, and Insights in just three months. This was significantly quicker than most other providers could have delivered.
Managers follow automated workflows for everything from job requisitions to new starter onboarding. Every new team member is automatically enrolled in compliance training, with annual refreshers built in and triggered without any manual intervention.
For managers, the shift was immediate. Where they had once been buried in paperwork, they now had a clear, guided process at every step, and a noticeable lift in confidence to match. ‘I feel like a more capable manager with ELMO,’ one told Daniel. It wasn’t an isolated reaction.
The benefits
Real-time people analytics through ELMO Insights, with reports delivered in seconds instead of hours
Succession planning made possible — previously invisible workforce risks identified and addressed proactively
Automated workflows removed the admin burden for managers, improving their confidence and capability on the job
A single connected HR platform, replacing a fragmented and manual approach
The insight that no spreadsheet could have surfaced
On the first day ELMO Insights went live, Daniel typed a simple question: show me the age breakdown of the entire workforce, in ten-year brackets. The answer that used to require an hour of formulas and cross-referencing across multiple spreadsheets came back in three to five seconds. Then he asked a follow up question: now show me for managers.
That was the big ‘oh wow’ moment he understood what had changed. It surfaced something that no amount of manual reporting had ever caught.
With ELMO Insights, he discovered that 27 of them (nearly a third) were between the ages of 50 and 60. It was the first time he’d ever been able to ask that question, let alone see the answer. A simple question, asked purely out of interest, but the answer was significant.
“Those managers should be thinking about their retirement plans, and that means we should be thinking about their succession plans,” Daniel adds. “Are our 2ICs good enough? Where do we need people now to make sure that when that manager slows down or retires, their people are ready? Are we transferring the knowledge appropriately?”
The ELMO Insights dashboard now gives him a live view of what he needs, all in one place, all in real-time. From headcount, tenure, turnover by department, gender split, recruitment pipeline, time to fill, to overdue appraisals, and learning compliance — the list goes on.
Reporting that used to take hours now takes seconds. And when it comes to presenting that data to leadership, Daniel no longer has to manually create Powerpoint decks. He can skip this step and present it directly from the ELMO platform. “When I get to the graphs, I don’t need to put it into a presentation. I don’t need to copy and paste anymore. I can just click one button and it’s there, ready to go.”
What's next: one HR platform, one point of truth
Patterson Cheney is still in its first year with ELMO, but Daniel already has a clear roadmap ahead.
A part of that roadmap is a structured learning package for new and promoted managers in development, covering compliance, process training, and system onboarding. Police check integrations are in progress.
They have also joined the beta program for ELMO’s new Employment checks feature which is powered by our partner, Referoo. This will enable Daniel and his team to request a range of employment checks like Right to Work, Police and Reference checks directly within ELMO Recruitment, making building a compliant workforce easier and quicker.
“It’s all about efficiency,” he shares. “The more we can use the system as one whole system, the better. For us, it’s all about one point of truth, and prior to ELMO we didn’t have that.” That philosophy, one platform rather than a patchwork of tools, is what shapes every decision Daniel makes about where to take HR next at Patterson Cheney.
For HR leaders considering a similar move, Daniel’s advice is straightforward. “Look at providers that are transparent in what they’re doing. Talk to references. Find out what the good, bad, and ugly looks like. And if you’re using Excel for your HR reporting, you need to get rid of it and use Insights. It’s that simple.”
HR Core